After five highly successful, thought provoking conferences, the 6th Thought Leaders International Conference in Brand Management will be setting even higher conference standards when it takes place from Sunday 18 to Tuesday 20 April 2010 in Lugano, Switzerland.

Established as the forum for shaping thought leadership about brand management, the international orientation will continue with the hosting of the conference at one of the most stunning settings in Europe. Lugano is nestled between the towering peaks of the Alps, sitting aside the vast lake at the confluence of European routes. The outstanding beauty of the location will be enhanced by the intellectual gravitas of this university which in Swiss tradition abhors boasting, but rather rejoices in stimulating intellectual curiosity and advancement of paradigm challenges.

An international steering committee has been constituted to ensure a continuation of the tradition that academics and practitioners from all continents present refereed papers of a consistently high quality. In addition their remit is to ensure that the friendly and supportive environment of previous conferences is maintained. Historically attendees have come from countries in the northern and southern hemispheres, ranging from some of the most senior researchers in brand management with several decades experience to doctoral students, as well as practitioners with valuable insights.

Following the tradition of our earlier conferences where people such as Wally Olins of Saffron Brand Consultants and Adam Morgan of eatbigfish, amongst many others, gave Keynote Presentations, there will be thought provoking Keynote Presentations by international brand practitioners. Parallel tracks of double blind refereed papers will enable authors to gain constructive comments about their papers and extend their knowledge horizon from other researchers.

We very much look forward to seeing you in Lugano.

 

 

Prof Leslie de Chernatony
Chairman

 

Steering Committee
Prof Leslie de Chernatony, Chairman
Università della Svizzera italiana and Aston Business School

Dr Isabel Buil, University of Zaragoza
Dr. Colin Jevons, Monash University, Australia
Prof. Francesco Lurati, Università della Svizzera italiana
Dr Cleopatra Veloutsou, University of Glasgow
Nina Volles, Università della Svizzera italiana

 

• Credits