Program
This is not your usual, run-of-the mill academic conference. Be ready to participate, ready to consider new ideas, ready to forge new partnerships and think far outside your customary box.
Timeline
Thursday, March 10, 2011
Kick-off and cocktails with apero riche
Friday, March 11, 2011
Keynotes, breakout sessions (incl. lunch /coffee breaks)
Dinner party
Saturday, March 12, 2001
Keynotes, breakout sessions & breaks
Program Highlights
Unique Keynote Presentations
Keynote presentations will bridge the academic-practitioner divide, featuring entrepreneurs, established academics and a few surprises!
Two days of tracked programming
Practitioner-academic panels, World Café-style all-conference dialogue on industry trends + all-academic & purely practitioner sessions. Join participants from six continents.
Experiencing Brands: A Sensory Adventure
The latest research in sensory branding comes together in an interactive, stimulate-the-senses experience.
Ph.D. Student Roundtable: Two Worlds Apart?
Are you seeking to combine academic & corporate opportunities? Committed to the tenure track? Want to build a corporate career post-Ph.D.? This pre-conference session is a chance to consider your options.
Here an outline of the conference program. The fully detailed program with all details and the partner program will be available soon.
Thursday, March 10, 2011
From 19:30 |
Welcome reception |
Friday, March 11, 2011
08:00
|
Registration and coffee
|
08:30 |
Welcome and opening session
Professor Lorenzo Cantoni, Professor and Dean, Faculty of Science Communication, Università della Svizzera italiana
|
08:45
|
Bruno Giussani, European Director, TED
|
09:15
|
Networking activity |
09:40
|
Manfred Stuettgen, Global Head of Branding, Credit Suisse Group "The Credit Suisse case: the journey to a single brand "
|
10:00 |
Coffee Break
|
10:30 |
Branding and Practice I - Service Branding I - Brand Equity I - Brand Personality
|
11:30
|
Branding in Practice II - Brand Identity - Brand Relationships - Luxury Brands
|
12:30
|
Networking lunch |
13:45 |
Roundtable session and afternoon coffee break
|
| 14:45 |
Branding in Practice III - Internal Branding - Brands and people - Online Brand Interaction and Exerience - Brand Associations
|
15:45 |
"The role of powerful brands in creating shareholder value"
|
| 17:15 | Day one concludes |
Evening program
From 19:30 |
Dinner party – Casino Lugano
|
Saturday, March 12, 2011
08:30 |
Welcome coffee
|
09:00 |
Geoff Linsell, Managing Director of Moving Brands "Swisscom: creating a living identity - a case study"
|
09:30 |
Branding in Practice IV - Web 2.,0, Brand Communication and Brand Communities - Brand Equity II - Environmental and CSR Branding
|
10:30 |
Coffee break
|
| 11:00 |
Branding in Practice V - Higher Education Branding - Retail Branding - Social Media and Brand
|
12:00 |
Networking lunch
|
13:30 |
"Freitag-the designer bag with a conscience"
|
| 14:00 | Brand experience
|
14:30 |
Branding in Practice VI - Sensory Brand Experience - Brands and their age - Places and Brands - Services Branding II
|
15:30 |
Coffee Break
|
16:00 |
"Disneynature - Building the 1st New Disney-branded film label in over 60 years"
|
16:45 |
Facilitated, open-space session and conclusion
|
17:30 |
Conference wrap up and conclusion
|
Partner Program
The partner program will offer two days of privately guided tours of the Ticino region as well as access to all conference dinners:
- Visit to the town of Bellinzona to shop at its famous outdoor market, lunch at a typical "grotto" and a visit to the UNESCO-World Heritage Castello Grande
- Boat tour of Lake Lugano, the town of Campione and the famous Via Nassa shopping street in Lugano