Partners
Presenting Partner
MetaDesign is internationally known for creating branded experiences and systemic, forward-looking design systems. Since its foundation in 1990 MetaDesign’s work has influenced a generation of businesses and has created some of the most successful communication solutions in many industries. Today, MetaDesign has over 250 people working in offices in Zurich, Beijing, Berlin, Dusseldorf, and San Francisco.
www.metadesign.ch
In association with Academy of Marketing
The Academy of Marketing is a learned Society catering for the needs of marketing researchers, educators and professionals. The organisation's primary purpose is the advancement of Marketing knowledge as a rounded discipline and profession.
www.academyofmarketing.info
In conjunction with a special edition of the Journal of Business Research
The conference is held in conjunction with a special edition of the Journal of Business Research
The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
www.elsevier.com
Supporter
Founded in 2005, and with a growing portfolio of Global Partners providing support, services and infrastructure to its members, Global Marketing Network aims to offer everything required to support professional marketers throughout their career, wherever they are in the world. With a vision to become the world’s largest, most innovative and most effective marketing association, GMN is supported enthusiastically by a world-class Global Faculty and a Global Advisory Council comprising many of today’s widely respected and most-published marketing thought-leaders from academia and practice. http://www.gmnhome.com