Keynote Speakers

Jean-François Camilleri, General Manager and President
Disneynature Worldwide, The Walt Disney Company France

"Disneynature - Building the first new Disney-branded film label in over 20 years"

After beginning his career working in France with Warner Bros. International, which at the time distributed Disney films overseas, Camilleri came to Los Angeles in 1990 to work for Disney’s Buena Vista International (BVI). When Disney took over its own overseas distribution, he returned to Paris to help develop BVI’s offices in Europe. He then became in 1997 Vice President and general Manager for Gaumont BVI France. In 2004, BVI opened an office dedicated solely to the French market, with Camilleri as senior vice president and general manager. In this position, he also developed local co-productions and acquisitions, including The March Of The Penguins, which became the most successful French film ever in the US and won the Academy Award for Best Documentary. In 2008 he became executive vice president and general manager of Disneynature

Bruno Giussani, European Director

"Radical openness: giving away your brand, developing communities, and creating spaces for engagement."

Bruno Giussani is the European director of TED and the curator of the annual TEDGlobal conference and of TED University. He's also a writer, entrepreneur and idea generator. He also the Forum des 100, an annual gathering in Lausanne, Switzerland. He is member of the Boards of Tinext and of the Knight Fellowships at Stanford University ( He advises private and public organizations. His writings have appeared in many publications in Europe and the U.S. including the Intl Herald Tribune, the New York Times, the European editions of Wired, The Economist. He is a recognized specialist of the social and business impacts of technological innovation. In his past lives he was an executive at the World Economic Forum, an Internet columnist for the New York Times, co-founded two other companies and authored several books on the social impacts of new technologies. He was a 2004 Knight Fellow at Stanford University and an Affiliated Fellow at the Freeman Spogli Institute for International Studies at Stanford.

Geoff Linsell, Managing Director of Moving Brands
Moving Brands

"Swisscom: creating a living identity - a case study."

Geoff has been with Moving Brands since 2004, when he joined the team as Client Services Director. He began his career in advertising, initially as a copywriter before moving into account management. Geoff gained experience on both integrated and above the line business across many sectors from Airlines to Government, Retail to Charity, both in the UK market and internationally. Geoff moved to client side, working at Telewest Broadband for 5 years where he was responsible for all marketing communication output that focused on growing the customer base. From there he became Head of Brand and oversaw the creation and implementation of a totally new brand identity for the corporation. He then went on to do manage the rebrand for HM Land Registry as Head of Brand and Marketing. Since joining MB Geoff has worked with all our major clients – Nokia, Nokia Siemens Networks, Vodafone, BT, Capgemini and Swisscom, as well as developing our digital and brand strategy offers. He became Managing Director in early 2008.

Emeritus Professor Malcolm H.B. McDonald

Professor Malcolm H.B. McDonald
Chairman of Brand Finance and former Marketing Director at Canada Dry

"The role of powerful brands in creating shareholder value."

Until 2003, Malcolm was Professor of Marketing and Deputy Director of Cranfield University School of Management, with special responsibility for E-Business. He is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University.  He also has a  Doctorate from Bradford University.  He has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.


He is Chairman of Brand Finance plc and five small companies, but also spends much of his time working with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, BP and the like, in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.


He has written forty three books, including the best seller "Marketing Plans; how to prepare them; how to use them" and many of his papers have been published.

Apart from market segmentation, his current interests centre around  the measurement of the financial impact of marketing expenditure and global best practice key account management.


He is an Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools.

Manfred Stuettgen, Global Head of Branding
Credit Suisse

"The Credit Suisse Case: the journey to a single brand"

Manfred Stuettgen is a Managing Director and Head of Branding for Credit Suisse globally, based in Zurich. Branding includes brand strategy and research, corporate advertising and product advertising of all divisions worldwide, corporate sponsorship, corporate design and corporate web development. In addition, Mr Stuettgen has responsibility for aligning Regional Marketing activities Switzerland, EMEA, Americas and Asia-Pacific with global branding activities.

Mr. Stuettgen joined Credit Suisse in 2006 from UBS where he was a Brand Strategy Director implementing their global single brand. Prior to that, he was a strategy consultant with McKinsey & Company where he advised major global banks and asset management firms on strategy, organization, post merger management, and marketing/sales. Mr. Stuettgen began his career as a Financial Advisor with Deutsche Bank in 1988. Mr. Stuettgen holds a Master and Ph.D. in economics from the University of St. Gallen, Switzerland.

Monica Walser, CEO

"Freitag - the designer bag with a conscience"

It's been 17 years since the bag made from truck tarpaulins and seat belts was invented by the Freitag brothers in Zurich. The recycled materials were intended to lower production costs and create an industrial-strength product. This concept positioned Freitag bags as “green,” re-using industrial waste, and personal, because every Freitag bag is unique. The concept goes as far as giving customers the possibility to have their bag custom-made by choosing the materials online. The Freitag bags have caught on quickly with trendy, hip urban consumers willing to pay top dollar for green personality.




Additional speaker announcements coming soon...