Guidelines for Authors (Conference Papers)

Adapted from the guidelines provided by the Journal of Business Research.


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The deadline for the submission of papers to the conference is October 1, 2010. No extensions will be permitted. Once the paper has been submitted for review, no changes can be made. If the paper is accepted for the conference, authors will have the opportunity to revise their paper based on reviewer feedback. The final deadline for the revised and final paper submission is February 10, 2011.

Maximum Length
The maximum length of the paper to be submitted is seven (7) pages. This excludes the title page, abstract with keywords and references. 

Paper Format

Full paper with title page containing only the title of the paper (i.e. without any author information), abstract, keywords and references. You will be asked to upload author information separately to ensure the double blind review process.

File type
The files must be saved as MS Word 2003-2007 * i.e. as .doc files. The system does not accept .pdf and .docx files.

File naming
The file must contain the last name of the submitting author, the document name (author has free choice), and the date of submission:

Example: lastname_documentname_date.doc

File formatting and layout
Margins:                2.5 cm
Font type:              Times New Roman
Font size:              12 pt
Line-spacing:       single

Page 1 (title page):
Title of Paper
Abstract (max. 150 words)
Keywords (four to six)


Mathematical notation:
For clarity, all formulas should be spelt out and identify any unusual symbol (anything besides roman, italic, or Greek) the first time it occurs. Distinguish between "0" (zero) and capital and lower case "O" (oh) and between lower case letter "l" (ell) and Arabic number "1" (one).

Tables and references:
Should be listed on separate pages in the document.

References to the literature are indicated in the text by author's name and year of publication in parentheses, i.e., (Carey and de Souza, 1975). If the author's name is used within the text, then the year of publication in parentheses should immediately follow it, i.e. "Carey and de Souza (1975) state that...". Footnotes are not to be used; if the information is essential, please incorporate them within the body of the text. The following reference styles should be observed:

Journal article. Carey Kenneth J. de Souza Joao B. A sort-rank test of predictive variables for stock splits. Journal of Business Research 1975; 3 (July): 178-188. (Be sure to cite all co-authors in a given reference.)

Book. Holsti OR. Content Analysis for the Social Sciences and the Humanities. Reading, MA: Addison-Wesley Publishing, 1969.

Chapter in an edited book. Rook Dennis. Researching consumer fantasy. In: Hirschman Elizabeth, editor. Research in Consumer Behavior, vol. 3. Greenwich, CT: JAI Press, 1988. pp. 247-70.

Theses, reports, and other unpublished work
s. Style as a journal article, with as much source information as possible.

Online Paper Submission
All papers must be uploaded to our online platform HERE

When asked to upload the author names, please be sure to submit the main author of the paper first as the submitting author, followed by each additional author in the order they are listed on the paper.


Jennifer Hayes
Conference Manager I 7th Thought Leaders International I Conference in Brand Management I Università della Svizzera italiana I via Giuseppe Buffi 13 I CH-6900-Lugano I Switzerland I phone +41 (0)58 666 4605 I fax +41 (0)58 666 4739 I email I