Università della Svizzera italiana
Lugano, Switzerland, April 18-20, 2010

The Thought Leaders International Conference on Brand Management seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and professionals by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application.

Golfo di LuganoIngresso USIIngresso Fac InformaticaLibrary detailLibrary detailInterior detail


Golfo di LuganoIngresso USIIngresso Fac InformaticaLibrary detailInterior detail


Please save the date for the 2011 Thought Leaders Conference

March 10-12, Universitä della Svizzera italiana, Lugano.


Conference Updates Due to Volcano Travel Disruptions


April 18, 2010 - 17:30 hrs


Original Program available HERE

APRIL 17, 2010 - 11:30 hrs (Central European Time)

Dear Conference Participant,

With worsening traveling disruptions caused by the Volcano in Iceland, many airports will remain closed at least for the next 24-36 hrs. That means that participants who depend on flights and have not found any alternatives, will not be able to attend. Nevertheless, the conference will take place as planned and we still expect between 100-120 people (out of the registered 180) to make it to Lugano.

IMPORTANT: If you are unable to attend, and have booked hotel rooms and have not yet cancelled them, please do so immediately. The typical cancellation policy for hotel rooms is 24 hours in advance. Please be sure to check your reservation confirmation. Additionally, if you are charged for a night's stay or more, we also advise you to check your travel insurance (in case you have a policy).

As to the conference, USI's normal policy states that there are no refunds required for events beyond our control http://www.brand-management.usi.ch/pag/registration.html. Given the extraordinary circumstances, however we are reviewing the conference's cancellation policy, i.e. we will try to refund at least part of the registration fee (fyi: some costs have already occurred, for example, catering has already bought perishable food items).

We are sure that everybody will have interesting stories to tell about their trip. Looking forward to seeing you in Lugano.


Thursday, April 15, 2010 - 14:30 hrs (Central European Time)
Travel Advisory for Conference Participants:

Due to the Volcano in Iceland, we highly encourage all attendees coming to the Conference to check your departure airport in order to make alternative arrangements if necessary. You might consider arriving to Lugano via rail as the city is located on the major North/South axis. For example, Paris-Lugano... is 6 hrs. For the International train schedule, please go to: http://www.sbb.ch/en/index.htm.


Despite the current travel conditions, the conference will be held as scheduled.

To view the conference programme, please click here