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Welcome to the Thought Leaders in Brand Management Conference,

where forward-thinking academics committed to innovation & executives who value learning & knowledge gather to share knowledgeand create new opportunities!


Join a gathering of brand experts for two days of lucrative dialogue. Boldly bridge the academic-practitioner divide. From some of the world’s top brands to academics specializing in the latest research: we share a passion for branding and commitment to excellence in the field.


Whether you’re an executive looking to publish in a prestigious journal or an academic eager to discuss the latest industry activity, these conversations promise to spark rich & creative collaboration.





December 13, 2010

We’re pleased to announce that keynote speakers at the 2011 conference will include:

Disneynature — Building the 1st New Disney-branded Film Label in over 60 Years

Disneynature, the first new Disney-branded film label from The Walt Disney Studios in more than 60 years, was launched in April 2008 to bring the world’s top nature filmmakers together to share a wide variety of wildlife subjects and stories with theatrical audiences. “Earth” (opening Earth Day 2009) was the first film to premiere domestically under the new label, and garnered a record-breaking opening weekend for a nature documentary. Its “Buy a Ticket, Plant a Tree” initiative led to the planting of 2.7 million trees in Brazil’s Atlantic Forest. 


Jean-François Camilleri, General Manager Disneynature Worldwide and President The Walt Disney Company France


Radical Openness: giving away your brand, developing communities, and creating spaces for engagement

Bruno Giussani is the European Director of the TED Conferences, the producer of the Forum des 100, a frequent public speaker and a writer. He has authored numerous books and articles. Most recently, his work has been published in Business Week, The Economist, IHT, WSJE, Foreign Policy, NZZ, Ilsole24ore Nòva24 and Infoweek. He is a member of the Knight Fellowship at Stanford University, where he was a Fellow in 2004.

Bruno Giussani, European Director of the TED Conferences


Swisscom: creating a living identity – a case study

Geoff has been with Moving Brands since 2004, when he joined the team as Client Services Director. He began his career in advertising, initially as a copywriter before moving into account management. Geoff gained experience on both integrated and above the line business across many sectors from Airlines to Government, Retail to Charity, both in the UK market and internationally. Geoff moved to client side, working at Telewest Broadband for 5 years where he was responsible for all marketing communication output that focused on growing the customer base. From there he became Head of Brand and oversaw the creation and implementation of a totally new brand identity for the corporation. He then went on to do manage the rebrand for HM Land Registry as Head of Brand and Marketing. Since joining MB Geoff has worked with all our major clients – Nokia, Nokia Siemens Networks, Vodafone, BT, Capgemini and Swisscom, as well as developing our digital and brand strategy offers. He became Managing Director in early 2008.

Geoff Linsell, Managing Director of Moving Brands


The Role of Powerful Brands in Creating Shareholder Value

Malcolm McDonald was Professor of Marketing and Deputy Director of Cranfield University School of Management, with special responsibility for E-Business. He is Chairman of Brand Finance and spends much of his time working with the operating boards of large multinational companies, such as IBM, Xerox and BP. He has written forty-three books, including the best seller, Marketing Plans: how to prepare them; how to use them.

Professor Emeritus Malcolm McDonald, Chairman of Brand Finance and former Marketing Director at Canada Dry


The Credit Suisse Case: The Journey to a Single Brand

Credit Suisse

Manfred Stuettgen is a Managing Director and Head of Branding for Credit Suisse globally, based in Zurich. Branding includes brand strategy and research, corporate advertising and product advertising of all divisions worldwide, corporate sponsorship, corporate design and corporate web development. In addition, Mr Stuettgen has responsibility for aligning Regional Marketing activities Switzerland, EMEA, Americas and Asia-Pac with global branding activities.


Mr. Stuettgen joined Credit Suisse in 2006 from UBS where he was a Brand Strategy Director implementing their global single brand. Prior to that, he was a strategy consultant with McKinsey & Company where he advised major global banks and asset management firms on strategy, organization, post merger management, and marketing/sales. Mr. Stuettgen began his career as a Financial Advisor with Deutsche Bank in 1988. Mr. Stuettgen holds a Master and Ph.D. in economics from the University of St. Gallen, Switzerland.

Manfred Stuettgen

Manfred Stuettgen , Global Head of Branding, Credit Suisse

Freitag - the Designer Bag with a Conscience

It's been 17 years since the bag made from truck tarpaulins and seat belts was invented by the Freitag brothers in Zurich. The recycled materials were intended to lower production costs and create an industrial-strength product. This concept positioned Freitag bags as “green,” re-using industrial waste, and personal, because every Freitag bag is unique. The concept goes as far as giving customers the possibility to have their bag custom-made by choosing the materials online. The Freitag bags have caught on quickly with trendy, hip urban consumers willing to pay top dollar for green personality.

Monica Walser , CEO, Freitag







In conjuction with a special edition of the Journal of Business Research